Born from the aspiration to disrupt stagnant consumer-brand relationships, Yayy looks beyond traditional loyalty programs, injecting excitement, enrichment, and exclusivity into the process. Yayy introduces the concept of Engagement 3.0 – a future that reimagines ordinary transactions as extraordinary, rewarding, and engaging experiences.

PostScript was tasked with doing industry research, identifying pain points and opportunities to help shape the company’s vision. Next, we aligned company requirements and user needs to create the user journey, app architecture, and establish product features. We converted them into wireframes and interactive prototypes. In the process we also guided them on how to use generative AI in their product. Through multiple iterations, more than 30 final screens were created and branded by @juliewdesign_.